Archive for October 4, 2009

Abstract Photography – Has photography come of age

<i>“Never have I found the limits of the photographic potential. Every horizon, upon being reached, reveals another beckoning in the distance. Always, I am on the threshold.” -W. Eugene Smith</i>

The invention of the camera liberated painting from its reportage role. Gone was the need to produce a likeness, detail the events of the story, painting was free to express emotions. True what had gone before contained an emotional content but now painting could experiment and through imaginative interpretation allow the emotional content to predominate. Freed from this constraint the painter was able to create a new language and explore the motivations of their art.

As the 19th century evolved and throughout the 20th century painters from the impressionists through the cubists and expressionists to the minimalists could to use colour, line and form to go straight to the emotional content of their work.  The representational aspect of the work become coincidental and was pushed to the point that it became akin to lying on the grass making shapes out of clouds. Enjoyable as it may be it is secondary to the nature of clouds.

The introduction of the digital darkroom has given this freedom to photographers. The range of tools to fix and enhance the camera’s capture when pushed to its extremes produces a range of fascinating effects. When added to the filters built into the better software, images can be produced that any comparison to the original photograph is purely coincidental. As photographers explore these tools and incorporate them into their photographs so their visual language will grow. The revolution of the medium with the development from black and white into colour is taking its next step. Now with the digital darkroom’s ever growing range of tools the only limitation is the photographer’s imagination.

With the use of these tools, the skilled photographic artist can take the pop song and create, in visual terms, the lyric beauty of a baroque symphony or the down town jive of a jazz variation without a tree or a high rise in sight. Just the light captured by the camera and fine tuned into something completely different, something new that comes from the photographer.

The photographer has been liberated like the painter before them by technology. Now photographs can explore the full range of human experience including those they have no words to express. Large statements will be accessible by the photographer not only in physical terms. Although like their painter counterparts, through an additional feature of the technology, the large canvas is becoming the order of the day. That this canvas can express feelings rather than just illustrate them denotes that the photography has become an adult in the arts.

Adventurers Need Small Camcorder Bags

With warmer weather comes activities and adventure for many travelers. No adventure retreat is complete without a camcorder to capture the most amazing of events. For all travelers, a quality small camcorder bag is just as important as the camcorder inside. Whether your traveling to the Yellowstone to see the wildlife, of traveling aboard to visit foreign culture, travel with a quality small camcorder bag like those made by M-Rock to ensure your equipment is safe. M-Rock is becoming the leaded in camcorder bags. Continue reading to find out why.

For the adventurer, a small camcorder bag has many advantages. A quality camcorder bag like those made by M-Rock keeps camcorders protected from falling and breaking. M-Rock small camcorder bags have comfortable shoulder straps and belt loops so the bag can be kept at your hip, on your back , or across the chest for easy access and comfort.

M-Rock small camcorder bags are very protective. Small bags offer triple protection from the elements with a rain-flap, zipper, and front buckle. The equipment inside is protected by thick foam and durable water resistant material. And if that is still not enough, all M-Rock camera bags come with a weather jacket that acts as a dry bag when the weather acts up.

M-Rock offers several sizes and styles of small camcorder bags. The Biscayne Bay, The Mesa Verde, and The Yosemite, are all great small camcorder bags that hold several different models of camcorders. The Niagara is a vertical bag that holds camcorders with lenses up to seven inches and comes with rubber straps to hold water bottles. All camcorder bags come with two additional side pockets for storing accessories.

Whatever type of travel or adventure you take this season, don’t forget to take along a camcorder, and don’t forget the camcorder bag. Visit M-Rock.com today to see the products they have available and see why everyone is switching to M-Rock.

Advertisement Photography

Advertisement photography is by far one of the most competitive forms of photography. This is mainly due to the fact that you can earn far more money than in any other aspect of photographic industry.

Every day companies pay millions of dollars on advertisement; with one goal – to sell their product. Companies want to tell the reader that their product is best – so you must be able to match this.

The photographers work must be to the highest technical quality and he/she must have the ability to create a masterpiece from something simple. Close enough is just not good enough.  Close enough will not sell a product.

To become an advertisement photographer one must first understand the market and understand what the client is looking for. The best way of understanding this is pick up a magazine and look at the ads. Study each image. Study the images you see on billboards or images that are used to advertise movies.

Most parts of advertisement photography can be classed as still life photography.  So if you are interested in taking images for the advertisement market your first job is to set up your own home studio. This can be a great place to practice.

Every thing in your home can be photographed. Start off with a few glasses. But remember you are not trying to make the glasses look nice – you are trying to sell them.

The second thing you need is a large format camera. Buy a range of the best lenses.  Slide film is your best choice for advertisement photography. The client may want to blow up the images to a billboard size.

The most important thing when starting off is creating a portfolio of your work. This can be sent to advertising agencies or can be shown directly to a company. Always have a few copies on standby. Also set up a web page. On-line advertising is growing at a spectacular rate. Your portfolio should also consist of a different range of images.

If you are thinking of using an advertisement agency, get their guidelines  from them. These should be very helpful to you in understanding the market. Dealing with a well established agency should be very profitable for you if your photography is to par.

Advertisement can be seen everywhere – and about eighty percent of all ads use photography. Most advertisement these days consists of a few words and a stunning picture that should attract the viewer’s attention.

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